Nathanial Bibby, working alongside his marketing agency, Bibby Consulting Group, is Australias number 1 LinkedIn marketing expert that has helped many brands and businesses grow through the power of LinkedIn.
Before working with Nat a lot of his imagery was very corporate and for me a little too corporate and his original plan was to keep that corporate trend in his new photos.
Nats biggest goal for his shoot was having content he could create great value with, so while planning his shoot I suggested that we tone down the corporate Nat and bring in a little of the smart casual Nat. If he wants to create great value, corporate Nat is too sales-y, smart casual Nat is more human, he’s more relatable, he builds more trust and is easier to connect to.
So the concept was to do an urban street photoshoot that reflects off Nats love for Aussie hip-hop and R’n’B music and culture as that brought out the best smart casual Nat.
The images just speak for themselves.