Sometimes simple is just better and that’s what I loved about this concept with Jane and her family-owned renovation company Distinct Renovations.

There were no crazy antics, outfits, settings or massive expenses… Just clean and simple to reflect a concept of what I called “welcome home”.

My goal was that when Jane shares the images we got together I wanted viewers to instantly feel attracted and comfortable in approaching Jane for a home renovation. I wanted the photos to help build trust and authority within her community.

But most importantly I wanted them to make the viewers know that Jane understands them, she understands what their pains are and how she can help relieve them.