Chay by trade is a rigger offshore but saw a need for more support around FIFO worker mental health. So he started a side business that focus on the care, help and support of FIFO workers.
As mental health is something I have suffered with and awareness is a passion of mine I couldn’t wait to jump on board and create some personal branding content Chay can begin to use to build his brand and business.
The concept was worked around “light at the end of the tunnel” the beginning shots were dark and simple so it’s relatable, Isolating Chay in cafes with moody and dramatic lighting to give a feeling of loneliness and isolation.
To show the light at the end of the tunnel, that place of new beginning we moved Chay outside by the coast as the ocean can symbolise “beginning of life” and stability.
Chay has a story he wants to share and these images will support and strengthen that.