7 Tips to Improve Your eCommerce Photography
If it’s one thing that’s for certain when it comes to consumer behaviour and our decision-making processes it’s that we buy with our eyes.
This is why getting your product images on your eCommerce website absolutely perfect and should be your number one priority.
Product images are designed to serve a single purpose – to capture the attention of shoppers browsing your website.
Your eCommerce website should aim to invoke positive emotions with your visitors, and a happy browser has a much higher chance of converting into buyers.
The look and feel of your eCommerce website says volumes about your brand and the type of customer you are wanting to attract to it.
A lot of eCommerce store owners tend to cut corners when it comes to their product photography, as it’s often the bottom of a very long list of things to do.
eCommerce store owners are often overwhelmed with a never-ending list of priorities, so the thoughts of having to spend hours getting that perfect shot, taking multiple photos and angles per product.
But it doesn’t end there, shooting is one thing, they then need to spend hours editing the best photos, with the goal of achieving a consistent feel across ALL their product photos.
It’s a bit of a process from beginning to end.
I believe every goal of every business should be to automate as many manual tasks as possible and delegate anything that doesn’t compliment your skillset.
It’s the best way to achieve the best results.
If hiring a professional product photographer isn’t in your budget and you’re confident in taking your own eCommerce photography, here are 7 simple tips to help you achieve professional and attractive product photography for your eCommerce store.
Use a White Background
Have you ever noticed that most eCommerce stores have their products on a white background?
There’s a few reasons for using white backgrounds in eCommerce stores. it minimises unnecessary distractions, creates a sense of consistency and makes your product the centre of attention.
This is my first tip on how to Improve your eCommerce photography
Now from a purely aesthetic look, a white background creates a much cleaner, more professional finish and helps colourful products really pop out and grab consumer attention.
Using a curved white backdrop like a long sheet of cardboard or photography shooting tent helps to eliminate shadows, and also gets rid of sharp angles which can leave an image looking harsh.
In saying that, there is a place for in-context product photography. Some products look their best when photographed in their natural environment.
Let’s take a table lamp, for example. A combination of photos against a white background, with close-ups to give an idea of what the materials are like, and in the context of a home environment helps the customer visualise how the product will look on their table.
If you’re not sure which option results in more sales with your customers, why not experiment with both to determine which is most effective.
Get the Lighting Right
I’m sure a lot of you have heard this saying from people who love taking selfies.
‘lighting is everything’.
Lighting is everything when taking product photos as well, lighting can make the difference between a good photo that converts into sales, and a bad photo that gets overlooked by online shoppers.
Most products look much better when shown photographed in natural light, ideally a soft light through a window that is evenly distributed across your product.
If this isn’t a option for you, you can also buy and use artificial lighting by using a DIY light-box or a backdrop with umbrellas and reflectors from Amazon.
To get the best results you just need to experiment with different options that gives you the best results.
Be Careful of Shadows
My next tip on how to Improve your eCommerce photography is being careful of your shadows
You’ve gone to all the trouble of removing distractions from your background, the last thing you want is for your product’s own shadow to ruin it all.
If you want to avoid a shadow overcast on product images when using natural light grab yourself a piece of white foam board or tin foil as a reflector and lace it on the opposing side to bounce light over the heavily shadowed areas to diffuse it.
Or you can buy cheap light diffuser and reflector kits from Amazon which are perfect for natural light and flash lighting
Another DIY trick for using a camera flash is to place a white plastic bag over your flash to make the light source which is your flash, larger than your product.
The light will be distributed more evenly, which will result in smaller, softer shadows.
Show Off Some Angles
Depending on the shape, colour, size and nature of your product, sometimes it’s necessary to take shots from all different kinds of angles.
Again, this is something that you can experiment with to determine which angles get the most engagement from your store visitors.
Mix things up, but make sure you measure the results to know what your customers best respond to.
When it comes to measuring different methods, always check your metrics by tracking and analysing shopper engagement levels. This will help you decide which photo should be used as your featured image.
Generally, less is more when it comes to your product page and the overall look of your website.
However, photos are the main exception to the rule. In my opinion It’s always better to have too many photos than not enough.
It’s highly likely and safe to assume that the people you’re trying to sell to have never physically seen your product, so it’s important to provide them with lots of different angles and a comprehensive description of the product so they can get a sense and feel for the product and tell themselves a better story about it.
Adding a zoom option or close-up shots is also a great addition to your product photos so they can see the intricate details more clearly
360° product photography is also becoming increasingly popular, particularly amongst eCommerce merchants.
Products are placed on a turntable, within a professionally lit light-box, and as the turntable slowly spins photos are taken from every single angle.
Photos are then transferred to specialised software that cleans the images for any imperfections and then converts the images into a 360 view motion graphic.
The fact that your customers are able to see the product in all its angles, makes the task of in-depth product descriptions less essential.
Give Your Products Some Support
Sometimes your products just need a support platform to add a little extra finesse.
If you are trying to showcase products that are generally flat, or perhaps don’t stand up on their own like jewellery, try using a stand, mannequin or a subtle, non-distracting display ornament.
This will display your items in a way that gives your customer an idea of the overall size, contrasting between themselves and the item.
It’s important to inform your customers that the stand or platform does not come with the product also to avoid any confusion or assumption.
Tell Them a Little Something About the Product
When it comes to selling online, especially on a eCommerce store, it’s all in the detail!
When you have gone to all the trouble of taking a diverse range of product photos, you need to back it up with detail on the product.
Whilst they say a picture says a thousand words, it doesn’t do any damage to add some information about the product to complete the story you want to tell.
If you’re not sure what to include, check out similar products on some of the most popular marketplaces or compile the most frequently asked questions from your customers and include the answers in the description.
Customers use the product information to make a more informed decision on whether or not they want to purchase your product. They use this information to rationalise the emotional motivations behind their purchase.
By giving your potential customers a clear description, you can expect not only an increase your number of buyers, but a reduction in those unnecessary customer service questions which ultimately leaves you more time to focus on growing your business.
Consistency is Key
My last tip on how to Improve your eCommerce photography is being consistent with your efforts
It’s definitely a good idea to play around with different product photography formats and ideas, but consistency is key to your success.
When uploading multiple images onto your eCommerce store, ensure that they all visually look like part of the same batch instead of random images pulled off the internet.
By all means necessary, avoid showcasing photos in lots of different shapes and sizes, with distracting backgrounds
The whole goal is to get the shopper to give positive attitudes and thoughts when visiting your eCommerce store, and avoid critical thoughts which is a massive sales turn-off.
When running a eCommerce site, it can difficult to maintain consistency, but there are options available to help you manage this process more efficiently and effectively.
Customers can immediately tell if you have taken the time to consider their buyer experience and if you have put some effort into product optimisation.
In The End
There you have it, my super quick 7 tips on how to Improve your eCommerce photography
So, grab that camera of yours, It’s time to start taking awesome product images and watch your traffic conversions increase.
For more tips, or help getting started, contact me. I’m always happy to help!
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