5 Ways Personal Branding Photography Can Boost Sales
As an entrepreneur or even a business owner whether you like it or not you are your brand and your brand is you and that’s the core reason why you need personal branding photography to boost your sales.
Personal branding simmered down is all about marketing YOU to your target audience to then be able to market your business to them as well.
Putting yourself on the frontline of your business means you’re essentially becoming the face of your brand.
It’s a scary, nerve-wracking thought which a lot of business owners do whatever they can to avoid. But in today’s economy, consumers need to be able to connect with something that’s more than a logo.
So why do it?
Here are five ways personal branding photography can boost your business.
Personal Branding Photography Allows Your Clients to Get to Know You
By having a personal branding photographer capture unique, engaging and authentic images of you which you then use across your website, social media and any other channels you use to engage with your audience communicates who you are and what you do clearly to your clients.
Creative images tell your story in a very powerful way
Creative images allow your clients the opportunity to follow you, understand you, get to know you and most importantly build a personal connection with you and your brand before you’ve even spoken to them.
Then ultimately, once a connection has been made they will want to do business with you not because they feel like they have to, but because they want to.
Personal Branding Photography Brings Personality to Your Brand
Professionally shot photos by a personal branding photographer injects a huge amount of personality into your brand, business, your marketing, website and social media.
Your entire online presence becomes more inviting to your audience. They will get excited to see each day what you share with them.
It’s important to remember that people do business with people and putting yourself into the limelight brings a human face to your brand.
Your clients feel like they’re interacting with a real person rather than a faceless business or a logo. Thus giving you credibility and builds trust with them.
Personal Branding Photography Helps You to Stand Out
A website filled with amazing personalised imagery of yourself will make sure you stand out in today’s competitive online environment.
Consider them as a unique selling point of your business as well as a powerful asset. Here’s why.
Photos do a much better job of telling stories (always have), they are better at conveying emotion, and selling products and services.
We’re all familiar with the saying “a picture speaks a 1000 words”.
Well, research shows that a massive 93% of all human communication is visual. And the brain processes images 60,000 times faster than it does text! (source)
From that number, It comes as no surprise then that social media posts with photos get 53% more likes than those with just words. And web pages with images or video collect an average of 94% more engagement than their heavily worded-only counterparts
In todays social and business environments alike its all about grabbing the attention of your ideal audience, thats why having personal branding photography is so important so you can grab your client’s attention.
They make you, your products and services more memorable and help people feel more inclined to engage with you online.
By investing in personal branding photography, you’ll have an individualised library of professional, on-brand images to use for whatever, whenever with the peace of mind that they will be effective and enhancing towards your goals.
Personalised Photography Shows That You Care
Investing in your personal branding photos shows your clients and potential that you value your own business.
It reassures them that if you care for your own brand and business, then you will look after them, their brand and business because with similar care and attention.
Don’t be fooled, first impressions matter. A consistent visual identity across all of your business and marketing assets looks professional and will build trust and a recognisable brand with your target audience and current clients and will motivate them more to want to work with you.
Personalised Photos Give You Confidence
Having a cohesive set of images that fit you, your brand and values gives you confidence.
You know that you’re looking good online and by that knowledge, you know you’re appealing to your dream client.
Nothing is more attractive than someone who looks and feels confident.
But what if you’re nervous, camera-shy, unsure what to do, how to pose…. all the things that hold you back from a personal branding photoshoot.
(by the way they are normal feelings to have)
A personal branding photographer will help guide you through it all, the entire process, from planning, styling, posing and shooting!
They will make you feel incredible and comfortable which is sure to boost your confidence.
In The End
There you have it, my 5 ways personal branding photography can help you boost sales within your business
I hope you enjoyed the read, I hope you took something away from it and I hope it’s motivated you to take your personal branding to the next level with a professional personal branding photoshoot!
If you would like to read more about personal branding and personal branding tips then click here