Video and video content are quickly becoming the most powerful tool at the disposal of brands and businesses to connect to their audiences and sell their products and services. Statistics show that video is the format most preferred by today’s consumers. People spend an average of 8.5 hours per week watching videos online across various platforms. YouTube alone accounts for more than 1 billion hours of viewing each day, with mobile views increasing by up to 100% every year, with the rise of Instagram Reels and TikTok those numbers are set to rise.
In addition to entertainment value, viewers are increasingly turning to video for educational content as well which provides more and more opportunities.
In this article, I’m going to share with you 5 important reasons why your business needs brand video.
1. Increased Relatability and Trust
The first Important reason why your business needs a brand video is that increases relatability and trust with your audience.
Nothing assists your audience/ potential customers to identify and relate to your business than a professional brand video.
A brand video unlike text and even photos puts a face to a name and allows an audience to get an insight into the nature of your business and your offering.
In today’s consumer environment, people like buying from people. A branding video can greatly increase the confidence they have in you that hugely increases the likelihood they buy from you.
2. Reach More Potential Customers Through Social
The next important reason why your business needs brand video is that it helps you reach more potential customers. Video content is now the top shared piece of content across social media, from Linkedin to Instagram to TikTok. Like with other pieces of content, If your video content is relevant to your audience, their problems, their needs and wants and it resonates with them, they will share it with others who they think it will be valuable for or to provoke a similar emotion or reaction.
This gives you, your video and your message the opportunity to engage with more potential clients and customers.
This type of organic reach to individuals means your video content will naturally reach the right people if it’s effective in its messaging.
3. Convey More Information In Less Time (and more than just information)
Did you know that videos are processed by the brain 60,000 times faster than text? Video is a more passive experience than reading text or looking at photos, it’s much easier for your audience and potential clients to become immersed in what you’re conveying to them through video content. This results in not only more information being conveyed but an emotional quality that’s almost impossible to replicate in the written word and through photographic imagery.
4. Google Loves Video
The sole mission of Google is to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results.
You also have to consider that Googles own YouTube – the second largest search engine globally and since this acquisition from Google its algorithms heavily favour video content over text-based content.
So by producing more brand video content Google will reward you greatly which means more click-throughs and more enquiries by potential clients.
5. Stand Out From The Crowd
The last Important reason why your business needs brand video is that it helps you stand out from the crowd.
Video content is growing as an important part of your content marketing and it’s only going to become more essential.
Consider these facts:
- 90% of web consumers say that a video helps them make a decision to buy a business’s product or service
- 65% of executives who watch work-related videos visit the business’ website afterwards
- 64% of people who visit a business’ website are likely to buy their services or product after watching a video
Currently, stats show that 71% of companies plan to increase their video marketing budget. But don’t be put off, you still have the opportunity to stand out from the competition by making use of this powerful marketing tool and making engaging branded video content.
Use branded video content to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh and not to mention create a favourable and lasting impression.
So What Are You Waiting For?
Not only does a solid brand video act as a means to share your message in a really authentic way, but it also acts as a strong statement to all your potential clients out there about how you’re aligned with them and that you and your business are the solutions they’ve been searching for.